La Farmacia Café.Naming, Identity.
La Farmacia is a specialty coffee shop located in a former pharmacy from the early twentieth century in the Old City of Montevideo.
The main idea was to rescue the existing material in the building (including typography located on the floor at the entrance) and develop an identity that did not interfere with the historic value and personality of the place.
One color, typography, one texture and a cross complete their entire communication system.
Design: Diego Prestes, Antonio Carrau
Project Documentation: Sabrina Srur, Atolón de Mororoa, Francisco Supervielle, Martín Chamyan.